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流视角下的网络服务交互对网络购买倾向的影响研究 被引量：4

The Influence of Online Service Interaction to Online Buying Intention on Basis of Flow Experiencce
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摘要 文章旨在从网络服务交互视角探讨网络体验对网络购物倾向的影响。文章将网络服务交互分为消费者与网络零售商店中的服务人员交互、网络设备交互、整体页面环境交互;从流体验视角分析了网络服务交互对网络体验的影响及网络体验对网络购买倾向的影响。结果表明消费者与网络设备交互、整体页面环境交互对网络体验具有正向影响,消费者与服务人员交互对网络体验影响甚微,网络体验对网络购买倾向具有正向影响。 This paper discusses the influence of online experience to online buying intention on basis of online service interaction. Firstly online service interaction is divided into three parts, including people interaction, machine interaction and environment interaction. Then on the flow perspective, this article analyzes the influence of online interaction to online experience and online experience to online buying intention. The results show that machine interaction and environment interaction have positive affect on online experience as well as people interaction has little affect on online experience, and online experience has positive affect on online buying intention.
作者 苏海林 方芳 翁胜斌
机构地区 嘉兴学院商学院
出处 《图书馆学研究》 CSSCI 北大核心 2014年第8期44-51,共8页 Research on Library Science
关键词 网络服务交互 网络体验 网络购买倾向 流体验 online service interaction online experience online buying intention flow experience
分类号 F713.55 [经济管理—市场营销] F713.36 [经济管理—产业经济]
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参考文献20

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共引文献21

同被引文献58

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引证文献4

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图书馆学研究
2014年 第8期

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