摘要
大数据是近年来互联网经济快速发展的一个表征。同时信息的快速流动也催生了商业模式创新的步伐,如何在大数据时代抓住商机,实现商业模式创新后的领跑,需要深入分析客户需求,创新客户价值,从而中竞争中获胜。
As the fast-speed development of the interact economy, community has gradually access to a big-data age. The rapid flow of information also accelerated the innovation of business model, how to grasp the chance in the big-data age and take the competitive advantage after the business innovation challenges the businesses. In the writer's view, businesses should ex- plore the demand of customers deeply to create more values for customers, so then they can win the competition.
出处
《南京财经大学学报》
2013年第6期47-51,共5页
Journal of Nanjing University of Finance and Economics
关键词
大数据
商业模式创新
客户价值
big-data
innovation of business model
customers' value