对工程项目投标报价策略与技巧的探讨

On bidding and pricing strategies and skills in engineering programs

在介绍工程项目投标报价基本原则基础上,根据工程项目招标情况不同,提出了盈利、微利保本等投标策略,并对工程项目投标报价技巧进行了归纳总结,指出在工程项目投标过程中,要采用正确的投标策略,运用恰当的投标报价技巧,以提高中标率。

Based on the introduction of the basic principle for the bidding and pricing of the engineering programs, the paper points out the bid- ding strategies, including the profit earning and the break-even with smaller profits according to the various bidding circumstances of projects, sums up the bidding and pricing skills for the engineering programs, and points out correct bidding strategies and suitable bidding and pricing skills can be adopted in the bidding process of engineering programs, so as to improve the gain rate.