摘要
在当今激烈的旅游市场竞争中 ,城市旅游形象的设计日益受到重视 ,成为竞争成败的一个关键因素。本文在分析开封历史文脉、旅游资源及旅游者对旅游地形象认知的基础上 ,提出了开封旅游区的理念形象、视觉形象。
In intense competition of tourist market at the present time, municipal tourist image designing has been paid more and more attention, which has become a key factor of competitive success or failure. After analying the historical content, tourist resources of Kaifeng, perceptive and cognitive relation between tourists and the destination, the authors put forward tentative idea of image designing of mind image, visional image, service behaviour and inbabitant image on Kaifeng.
出处
《开封教育学院学报》
2000年第4期14-17,共4页
Journal of Kaifeng Institute of Education