摘要
借鉴电影《阿凡达》获得的巨大成功,中国电影在全球市场的跨文化传播中,应当注意在文化内涵上把握本土与国际的契合点,在题材选取中要更富现代性和世界性,还要努力培养和挖掘具有国际竞争力的电影人才。
Seeing that the great success of "Afanda", Chinese film should pay attention to grasp the domestic and international meeting points in the cultural connotation in global market intercultural communication. The theme selection should be more modern and international. And it is vital to cultivate the talents and introduce competitive talents.