草原文化驱动下的文化创意产业集群研究

On Cultural Creative Industry Clusters Driven by Grassland Culture

随着建设民族文化大区的倡导,更多学者开始草原文化研究,草原文化是推动内蒙古文化产业发展的重要力量。分析了内蒙古自治区文化产业渠道的发展并通过对草原文化驱动下的典型企业如草原豆思、小尾羊、蒙牛为案例进行分析,认为内蒙古也需要加强加快文化产业集群的发展,并从加强文化产业链企业的协调带动、打造特色文化产业品牌影响力、建立主题公园、构建文化集群创新网络的形成等为促进内蒙古实施文化产业集群的发展提出建议。

Advocating the construction of national cultural region attracts more scholars commence researching grassland culture being an im- portant deriving force for developing Inner Mongolia cultural industry. Analyzing Inner Mongolia cultural - industry channels and some typical enterprises driven by grassland culture such as DO＇ S, Little Lamb and Mengniu, the author concludes that in Inner Mongolia developing cultural industry clusters should be strengthened and improved in strengthening the coordination and promotion of cultural - industry - cluster chain, creating brand influence of fea- tured cultural industry, building theme park and formatting the innovation network of cultural clusters.