企业营销创新探析

ANALYSIS OF ENTERPRISE CREATIVE SELLING

分析了企业所面临的国际国内市场对接、外企抢占国内市场等诸多方面的挑战 ,提出了企业要在激烈的市场竞争中求取生存和发展 ,营销创新是必然的选择 ,并对企业在营销观念、市场、产品、服务和组织等方面如何创新进行了探讨。

The thesis has analysed the challenges which domestic and foreign markets are confronted with and the challenges from foreign enterprises that have occupied part of domestic markets.It has put forth the point of view that in order to establish itself in an unassailable position an enterprise has to adopt a creative way of selling and some exploration has been made of new selling concepts,markets,products,service and organization.