摘要
在分析网络视频企业信息载体、社交媒介和营销工具三种本质功能的基础上,借鉴产业融合的相关理论,构建网络视频产业与相关产业的三维融合模型,认为该过程包括技术融合、产品融合、市场融合三个层面,并具体分析在不同层面网络视频企业可以融合的内容及方向,提出在融合背景下企业经营应注意的问题。
Under the industrial convergence environment, the key question of online video firms is how to realize the con- vergence with related industries. This paper analyzed the essential functions - information carrier, social media, market- ing tool of the online video firms. Then based on the industrial convergence theories, the paper constructed the three - di- mensional convergence model of the online video firms with other related firms, and indicated that the convergence process included three levels which is technology, product, and market. Moreover, the paper analyzed the content and the direction of convergent development in each level. Finally the problems the companies need pay attention to in the in- dustrial convergence background are given.
出处
《科技管理研究》
CSSCI
北大核心
2014年第8期134-138,共5页
Science and Technology Management Research
关键词
网络视频
产业融合
融合机制
online video
industrial convergence
convergence mechanism
