民办博物馆旅游产业化及其功能属性演变——四川建川博物馆聚落案例研究

Tourism Development in Private Museum and Its Attribution Change: ——Case study of Jianchuan Museum Cluster

以中国目前最大的民办博物馆建川博物馆聚落为案例,通过对管理者、员工等主要人员的访谈以及现场观察,再以扎根理论的方法对定性资料进行整理分析,总结了旅游开发对博物馆三大基本功能属性的影响。研究结果表明,民办博物馆通过聚落化、主题化的建设,多元化、网络化营销,密集型、通俗化的展陈来提高旅游吸引力,实现旅游产业化。博物馆旅游产业化增强了博物馆的收藏功能,但藏品的保护与研究功能、解说与教育功能逐渐成了旅游发展的附属功能。最后探讨了民办博物馆功能属性定位的问题。

The paper, with the case of Jianchuan Museum Cluster, which is the biggest private museum in China, using the methods of semi-structured interview and participation observation, summarizes the characteristics of tourism development model of private museum, the function and attribution change of the private museum. The results are： the characteristics of tourism de- velopment in Jianchuan Museum include location clustering, construction themelizing, diversification and network marketing channels, intensive and popularizing presentation and explanation. Correspondingly, the attribution and functions of museum have changed： the conservation function depends on tourist demand instead of the museum owner, and the research funclion becomes a supplementary work of tourism development. However, with the amusing and popularizing methods, and the function of educa- tion still remains but in a different way.