国内外花卉旅游发展模式研究

On the Development Model of Flower Tourism at Home and Abroad

花卉旅游,是花卉产业与旅游产业有机结合的产物,是人们为了非工作目的而前往花卉资源集聚区域进行的花卉生态审美休闲与花文化体验认知活动。国内外花卉旅游的发展模式可以分为花卉旅游产业发展模式与花卉旅游营销发展模式两大类,而花卉旅游产业发展模式又表现为3种不同的发展路径。国内外花卉旅游发展的经验表明,高度重视花卉旅游发展,充分发挥政府主导作用,实现花卉产业与旅游业、花卉与文化的紧密结合,完善花卉旅游产品体系,是发展花卉旅游的关键。

Flower tourism, which combinates the floriculture industry and tourism industry, comprises the activities of people＇s traveling to florial places with non--work purposes, but for aesthetic leisure of flower ecology and experience cognition of floral culture. The development of flower tourism at home and abroad has two models, which are industrial development model and marketing development model, while industrial development model shows three different development paths. According to the ex- perience at home and abroad, the keys to flower tourism development are to attach great importance to flower tourism develop- ment, give full play to the leading role of the government, combinate tourism with folriculture industry and flowers with culture closely and perfect product system of flower tourism.