酒店品牌营造中设计的价值 云南丽江悦榕庄酒店

The Value of Design in the Branding of Banyan Tree Hotel,Lijiang,Yunnan Province

文章阐述了丽江悦榕庄酒店的品牌营造和度假酒店设计,从规划、建筑、室内及景观等方面详细解读度假酒店产品的主要特性和设计要点,并分析了旅游度假酒店的定位和未来发展方向。

This paper offers an overview of the branding of the Banyan Tree Hotel chain, as well as the design of its resort hotels. It gives an in-depth interpretation of the main characteristics and designelements of resort hotels from the perspectives of planning, architecture, interior design, landscape design and lighting design. The paper also shares the author＇s interpretation of the positioning and future trends of holiday resort products .