基于感知价值的城市森林游憩者满意度研究——以南京紫金山国家森林公园为例

Study on Urban Forest Recreationists' Satisfaction Based on Perceived Value: A Case in Purple Mountain National Forest Park, Nanjing

通过探索性因子分析和结构方程模型方法,构建了城市森林游憩者满意度模型,并进行了实证研究。研究发现:(1)"景观资源感知""设施服务感知""功能效用感知""社会效用感知"和"情感效用感知"是影响游憩者感知价值的重要因素;(2)感知价值对游憩者满意体验的形成具有重要而积极的影响;(3)"情感效用感知"和"景观资源感知"是影响游憩者满意度的关键因素,"功能效用感知"和"社会效用感知"对游憩者感知价值有积极影响,而"设施服务感知"可能是游憩者满意度评价的保障性因素;(4)"途径—目的"理论和"认知—情感"理论在城市森林游憩者满意度研究中也具有一定的适用性。

Utilizing the method of exploratory factor analysis and structural equation modeling, this paper built an model of urban forest recreationists＇ satisfaction and conducted an empirical research. The results are shown as follows： l） ＂Landscape resource perception＂, ＂facilities and services perception＂, ＂functional effect perception＂, ＂social effect perception＂ and ＂emotional effect perception＂ are important factors influencing the recreationists＇ perceived value; 2） The perceived value has significant and positive influence to form the satisfactory experience of recreationists; 3） ＂Emotional effect perception＂ and ＂landscape resource perception＂ are the key factors in influencing recreationists＇ satisfaction. ＂Functional effect perception＂ and ＂social effect perception＂ have positive effects on recreationists＇ perceived value, while ＂facilities and services perception＂ is believed as an affordable factor; 4） ＂Means-end＂ theory and ＂cognitive-affective＂ theory have certain applicability in the research of urban forest recreationists＇ satisfaction.