5Montgomery, L. ( 2011 ) China's creative industries= copyright, social network markets and the business of culture in a digital age. Cheltenham, Edward Elgar.
6Shirky, C. (2010) . Cognitive surplus= creativity and generosity in a connected age. New York, Penguin Press.
7Turner, G. ( 2010 ) . Ordinary People and the Media= The Demotic Turn. London, Sage.
8Young, S. ( 2007 ) . The Book is Dead. Sydney, UNSW Press.
