摘要
本文通过信息对电子商务、市场和市场交换产生的影响,探讨了以互联网为技术工具,以信息为要素开展的市场营销活动。通过信息赋能,改变了市场营销中的供需双方的行为和关系,塑造了新的营销形态——网络营销。
On the basis of the influence of information on e-commerce, online marketing and market exchange, this paper discusses marketing activities which sets internet as technology tools, develops through information elements. The application of information can change the behavior and relation between supply and demand of marketing, and shapes the network marketing,which is a new form of marketing.
出处
《价值工程》
2014年第13期60-61,共2页
Value Engineering
关键词
信息
市场营销
网络营销
information
marketing
network marketing
