汉字美学在标志设计中的应用

Application of Chinese Characters Aesthetics in the Logo Design

目的研究汉字在音形义方面的美学特征,及其在标志设计中的应用价值。方法从汉字的民族性出发,对汉字的形态、结构、音律等几个方面进行探讨,并结合标志设计典型案例,进一步探究汉字与标志的内在联系。结论汉字标志无论是外在形式还是内在底蕴,都体现了中国传统文化的传承和积淀,新的时代下,汉字美学在标志设计中将发挥更大的魅力。

Objective To study the aesthetic characteristics of Chinese characters in sound shape meaning, as well as its application value in the logo design. Methods Starting from the national Chinese characters, it discussed the morphology, structure, rhythm of Chinese characters.Combined with the logo design of typical cases, it further explored the inner connection between Chinese characters and symbols. Conclusion Chinese characters logo both from the external form and internal content reflected the inheritance and the accumulation of traditional Chinese culture.In the new era, the aesthetics of Chinese characters play a greater charm in the logo design.