小微旅游企业创新扩散环境网络研究

Research on the innovation diffusion environment network of small and micro tourism enterprises

为了探究小微旅游企业创新扩散环境影响因素及其各因素间的关系,在分析小微旅游企业创新扩散环境因素的基础上提出假设,应用结构方程方法构建小微旅游企业创新扩散环境网络动力模型,结合问卷调查结果运用结构方程模型分析验证假设,计算路径系数。结果表明创新扩散的内、外环境两者相互影响,并呈现对小微旅游企业的创新扩散水平具有显著性影响。

The paper is supposed to explore the innovation diffusion environmental factors of small and micro tourism enterprises and the relationship between various factors. It analyzes small and micro tourism enterprises innovation diffusion environment factors on the basis of hypothesis. It applies the structural equation method to build the small and micro tourism enterprises innovation diffusion network dynamic model, combined with questionnaire survey re- sults using structural equation model analysis to verify hypothesis and calculate the path coefficients. The results show that internal and external environment of innovation diffusion both influence each other, and showed a signifi- cant effect on the level of innovation diffusion of small and micro tourism enterprises.