基于Hedonic定价模型的中国画拍卖价格与尺寸的关系

How Size Influences Auction Prices of Chinese Paintings Based on Hedonic Pricing Model

从东西方对艺术品消费习惯的区别出发,分析了中国画艺术品在定价原理上有别于西方油画的原因。首次将数量经济学的研究方法运用到艺术品定价机制的研究上来,以Hedonic定价模型为理论基础,对影响中国画艺术品的几个主要因素进行了分析和论证。本文创新性的将中国画艺术品定价方法中的经验主义利用统计学的方法进行了论证,并对尺寸如何影响价格、尺寸影响价格的适用范围、存在真伪争议的画作在定价时应采用的浮动区间以及如何合理的利用画家的知名度对中国画艺术品进行估价进行了论证。相比于传统的艺术品定价方式,具有客观性,合理性和科学性等特点。

Through analysis of the differences between Eastern and Western people＇s art consuming habits, we try to find out how size influences the prices of Chinese Paintings. Based on quantitative research methods in economics, Hedonic pricing model is tentatively used to evaluate the importance of the characteristics of some Chinese paintings. By using statistical methods, this innovative Chinese painting pricing method calculates how size influences Chinese painting auction prices, its influence scope, and the price fluctuation range when there is doubt on the authenticity of the painting. Compared to the traditional method of art pricing evaluation, the proposed method is more objective, rational and scientific.