以企业文化建设提升软实力

Zhaojin investment to enhance the soft power of the enterprise culture construction

在全球经济一体化的今天,中国企业的经营形势日趋严峻,经营环境日趋复杂,唯有转变观念,创新发展,不断提升企业文化建设水平,方能在全球竞争中站稳脚跟。本文深刻剖析招金投资公司企业文化建设经验做法,对新时期企业文化在企业经营、发展和升级中的重要作用进行系统性的分析与研究。以探讨如何把握企业文化建设的发展趋势,把新的管理思想、管理文化与企业实际情况相结合,积极探索建立适合中国企业发展的新型企业文化建设模式,以增强企业的软实力。

In today＇s global economic integration, Chinese enterprises operatingsituation is becoming increasingly serious, the business environment is becoming more and more complicated, only by changing the idea, innovation and development,improve the level of corporate culture, we can gain a firm foothold in the global competition. This paper deeply analyses the Zhaojin investment enterprise culture constructionexperience and practice, analysis and systematic research for the important role of enterprise culture in the new period in the enterprise management, development and upgrading of. To explore how to grasp the development trend of enterprise culture construction, the new management thought, management culture and enterprisecombined with the actual situation, and actively explore the establishment of new enterprise culture construction model for Chinese enterprise development, to enhance the soft power of enterprises.