小议品牌服装专卖店店面形象设计

A Tentative Study of Brand Clothing Stores' Image Design

专卖店是服装企业销售链条的终端,企业可通过专卖的形象设计来提升自己的品牌形象,故企业越来越重视对专卖店的店面设计。店面设计的主要目的是使过往行人停下脚步,驻足欣赏,并吸引他们进入商店购买。因此,服装专卖店的店面应该新颖靓丽,抓人眼球。本文将从服装专卖店的招牌设计、入口设计和橱窗设计入手,系统地分析服装专卖店店面形象设计的方法手段,力求创造出独特诱人的店面形象,以诱导人们进店购物,促进锵售。

As terminal of the marketing chain of brand clothing stores, Exclusive shop is the main way that company to corporate it＇s brand image. More and more companies begin to attach importance to the image design of the stores. The main purpose of the store image design is to make all types of past customers stop, look on, and attract them into the store to buy. So image of stores should be novel and chic, with unique style. This paper will write from the perspective of shop signboard design, entrance design and showcase design to systematically analyses the method of design of boutique store image. Makes every effort to create a new and unique store image, to induce the shopping behavior of people, promoting sales.