移动社会媒体营销模式与信息经济影响研究

Mobile Social Media Business Model and What It Brings to Information Economy

本文对移动社会媒体作出定义和分类,描述其用户-平台-用户结构特点以及形成的生态结构。从用户和盈利两个方面阐述移动社会媒体的营销模式;架构由移动社会媒体、用户、商家、移动设备硬件制造商形成的生态营销系统。分类移动社会媒体参与的信息经济活动,描述移动社会媒体对信息经济产生的变革性的影响。

This article defines what mobile social media is, introduces user-platform-user model which makes the mobile social media ecosystem. The success for a mobile social media business model is based on its users and obviously on the revenues it can create for its developers. The marketing ecosystem is made up of mobile social media, user, company and phone manufacture. Mobile social media make up information economy activity, the impact mobile social media brings to information economy is an evolution that makes a big sense.