摘要
价格战作为一种商家普遍使用的竞争方式在各行各业中广泛应用,但电商企业过分利用价格战来争夺市场份额引起了社会各界的广泛关注,并且频繁的电商价格战也暴露出了行业背后所隐藏许多的问题。文中通过对电商价格战问题详细论述的基础上提出一些相应的对策。
As an widely adopted competitive mode in every trade,price war is abused by e-commerce enterprises for the purpose of increasing market share,it draws great attention from society,meanwhile,frequent price war exposes problems beneath the industry.Founded on the detailed discussion of price war of e-commerce,some countermeasures are offered by the author.
出处
《物流工程与管理》
2014年第3期128-131,共4页
Logistics Engineering and Management
关键词
电子商务
价格战
问题
对策
e-commerce
price war
problem
countermeasure
