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基于用户心理的企业有效提供移动服务的路径与对策研究

Study on Enterprises to Effectively Provide Mobile Services and Countermeasures Path Based on User Psychology
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摘要 文中从用户心理角度出发,在综合考虑移动服务的促进因素和抑制因素的基础上,对移动服务提供商给出策略建议,从而让移动服务被有效推行,并提升移动服务企业的能力水平。 This research consider both the motivating factors and inhibiting factors,this article give suggestions to the mobile service providers,so that the mobile service is effectively implemented,and enhance the mobile service providing enterprise level of ability.
作者 张冕 冷凯君
机构地区 湖北经济学院工商管理学院 湖北物流发展研究中心
出处 《物流工程与管理》 2014年第3期173-174,194,共3页 Logistics Engineering and Management
基金 湖北省教育厅项目"基于心理学视角的移动服务特征对用户行为的影响机制研究"(项目编号:B2013035)资助
关键词 用户心理 移动服务提供商 路径 对策 users psychology mobile service providers path countermeasures
分类号 TN929.5 [电子电信—通信与信息系统]
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参考文献4

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物流工程与管理
2014年 第3期

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