钢铁企业的网络营销分析

ANALYSIS ABOUT NETWORK MARKETING IN IRON AND STEEL BUSINESS

网络营销是以国际互联网为主要手段,利用数字化的信息和网络媒体的交互性进行的一种新型市场营销方式。与传统营销方式相比,具有资源丰富、方法灵活多样、不受时间空间限制,同时可以宣传企业、进行市场分析和优化产品结构的优点。分析了钢铁企业网络营销存在的问题,提出了相应的策略。

Network marketing is a new -type marketing method, which takes international internet as main medium, utilizes the digitalized information and interactivity between network media. Compared with the tra- ditional marketing, it has superiorities： rich resource, flexible ways, and not being limited by time and space; at the same time it can propagate the business, conduct market analysis and optimize products struc- ture. It is analyzed the problems in business network marketing, some corresponding measures proposed.