河北省动漫产业原创作品开发策略研究

A strategic account of the animation industry in Hebei

近年来,河北动漫产业发展迅速,成绩喜人,但通过调查研究发现河北省原创动漫领域仍然存在着一些亟待解决的问题:原创动漫企业生产能力有限、资金不足、缺少强有力的品牌、营销策略单一等。建议相关部门多方位解决资金,加强动漫园区的公共技术服务平台建设,注重品牌的营销推广等。

The animation industry has achieved a rapid development in Hebei, despi insufficient funds, mediocre brands, and monotonous marketing strategy. Therefore, mu egies are offered to address the financing,construction of public service platform in the and efficient marketing strategies. te low productivity, ltidimensional strat- animation clusters,