突发事件网络舆情的生成演化规律研究

Study on the Regularities of Formation and Evolution of Internet Public Opinions Caused by Emergent Events

互联网普及与纵深发展,使公众在突发事件发生后通过网络表达意见、情绪与态度变得更加便捷和频繁,并使突发事件网络舆情生成也更常态化和复杂化。突发事件网络舆情的生成演化主要经历"触发——集聚——热议——升华"四个关口,并呈现出相应的规律。其中,突变规律描述了舆情的非连续性突然发生变化的状态特征,聚焦规律反映了舆情的焦点形成与放大演化机理,共振规律体现了舆情的现实与虚拟、议题与情绪的互动过程,极化规律强调了个体因群体极化模式而表现从众舆论的行为。

With the popularity and the development of internet, the public will express their opinions, emotions and attitudes more conveniently and frequently through the network after an emergency event, which makes the generation of network public opinion for e- mergencies become normal and complex . The formation and evolution of network public opinion is undergoing four major processes ,that is ,triggering, congregating, heatedly debating and subliming, which all together appear with a certain regularity. Among them, muta- tion rule describes the features of the non - continuousness and sudden changes in public opinions. The rule of quickly focusing reflects the formation of focal point and the amplification mechanism of the object events. Resonance law embodies the interaction process be- tween the reality and virtuality, public opinions and issues and emotions. Polarization law emphasizes the behavior of an individual fol- lowing the public＇ s opinions, which caused by the group polarization mode.