宿州市高校周边健身俱乐部营销现状研究——以宿州学院周边的摩尔健身俱乐部营销现状为例

On the Marketing Status of Health Club around Colleges and Universities in Suzhou——As an Example for Molar Fit Ness Club Marketing Situation around Suzhou Universities

运用问卷调查法、访谈法、数理统计法等对宿州学院周边的摩尔健身俱乐部营销现状进行了调查,结果显示:摩尔健身俱乐部的硬件设施总体数量不多,俱乐部的管理层文化程度相对偏低,健身教练趋于年轻化,会员卡销售价格相对偏低,俱乐部的经营时间存在部分空置现象。进一步分析得出,俱乐部未来发展既存在着自身优势,也面临着市场推广等较大困难。

The author use the methods of questionnaires, interviews, mathematical statistics and so on to conduct investigations of molar fitness club marketing status around Suzhou Universities. The results showed that the hardware facilities of more fitness club amount not much, the club＇s management culture is relatively low, fitness coach showed younger trend, the price of membership card is relatively low, and there is some vacant phenomenon of the club＇s operating time. By further analyzing concluded that future development of the club＇s own both own advantage and face greater difficulties of marketing.