我国医院的网络影响力对比分析

Hospital website influencing power in China: A comparative analysis

目的:对我国医院的网络影响力进行比较分析,为医院网站建设提供参考。方法:利用链接分析方法分析医院网站在网页总数、总链接数、外部链接数、网络影响因子、链接效率、网络用户关注度和谷歌网站等级上的表现,并根据统计结果对各大医院排序。结果:医院网站在网站规模、链接情况和网络关注度等方面表现差异较大,其中复旦大学附属肿瘤医院,复旦大学附属儿科医院和北京大学第一医院综合表现较为突出。结论:医院应加强网站内容建设、SEO(搜索引擎优化)建设,并扩大宣传和交流,提高公众对医院的关注度。

Objective To provide the reference for hospital website construction in China by analyzing and compa-ring the hospital website influencing power .Methods The performance of hospital websites on the total number of web pages and links, and external links, website influencing factors, linking efficiency, website client focus, Google PR were analyzed using linking analysis method and ranked.Results The hospital websites differed greatly in their scale, linkage, and focus, especially in Affiliated Cancer Hospital and Children＆#39;s Hospital of Fudan Uni-versity, and Peking University No.1 Hospital.Conclusion Website content and SEO construction should strength-ened in hospitals , propaganda and communication should be extended , and public focus on hospitals should be im-proved.