“传播灰色地带”与传播研究人文思考路径的探寻

Communication Grey Zones and the Humanistic Approach in Communication Studies

由传统大众媒体主导的大众传播时代,在向基于新媒介的分众、小众传播转型的过程中①,从传播影响区域和效果的视角来看,产生了一个"灰色地带":这个地带有三个层面:既包括以居住地域为观测指标得出的物理性盲域——电视和网络抵达性差的相对弱势群体居住区;也包括以传播效果为指标得出的信息选择性盲区——虽然看电视和网络知晓国际、国内大事,但对自我生存周边3公里范围内,甚至是本居住社区的事情所知甚少;同时,在一定意义上或者是政治、文化和经济发展进程的"飞地",或者是文化生成、人文养成的"盲区"。基于上述分析,本研究探讨数字媒介环境下,媒体和传播领域人文性思考的历史轨迹,进而通过大众媒体传播和媒介传播相向而行过程中的传播"灰色地带"的特点描述,重提"社区媒介"的作用,探讨社区传播的模式,以及其对人的发展完全性的重要意义,供学术商榷。

This paper identifies the ＂communication grey zones＂ occurred during contemporary social and media transition, and defines it as a three-dimensional concept referring to the areas/ groups obtaining no or limited access to information, or possessing unbalanced information. Firstly it refers to the blind areas in location, representing the less-developed areas in China where television signals and Internet access are not available. Secondly it is the blind point in information acquisi- tion, which refers to the phenomenon that people know issues happened in the nation and around the world, but ignore local and community affairs. Lastly it refers to the short of information through which an individual supposed to generate ideas, to improve him/herself towards perfection, and to i- dentify him/herself in the society. The researchers argue that communication grey zones influence people＇ s life, self-development, and even the social development; therefore the adoption of the hu- manistic approach in communication studies is imminent.