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心理账户的心理预算机制探讨 被引量:12

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摘要 心理预算是指个体对分配到不同心理账户中的资源设定预算,并对各项花费进行追踪的心理认知过程。心理预算包括预算设定、花费追踪和账户结算三个过程。与传统经济学的经济预算不同,心理预算受到花费类型、时间偏好、教育水平、收入水平和性别等因素的影响,具有准确性低、弹性小以及非理性的特点。
出处 《统计与决策》 CSSCI 北大核心 2014年第8期50-53,共4页 Statistics & Decision
基金 国家自然科学基金资助项目(70871054 71271101)
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参考文献21

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