摘要
采用文献资料法和逻辑分析法对美国篮球明星迈克尔·乔丹状告中国乔丹体育侵权事件进行分析。从体育报道、体育舆论、体育商标注册三个角度反思"真假乔丹"事件出现的一些问题。在该事件报道中媒体报道存在片面狭隘、缺乏责任感、对受众了解事实存在误导的问题;广大群众对待该事件缺乏思考,大多数人盲目跟风,看法极端。乔丹体育在商标注册中打"擦边球",其商标对部分消费者构成误导,且在与同领域企业竞争中不正当获利。体育报道缺乏责任,体育舆论的不理性,体育商标抢注等情况在这个事件中集中体现,这些问题在我国普遍存在,不得不令人反思。
Using methods of literature and logical, the problems of the ＂true and false Jordan＂ event that American basketball star Michael Jordan sued the infringement by China QIAODAN sports is analyzed. From three Angles including sports report, sports public opinion and sports trademark registration, some problems in the ＂true and false Jordan＂ event are reflected. Conclusions are as followed： Sports report lack of responsibility, sports public opinion is not rational, merchants scramble for sports trademark registered. The phenomenon is common in China. It is worthy of reflection.
出处
《体育科技》
2014年第1期47-50,共4页
Sport Science and Technology
关键词
真假乔丹
报道
舆论
商标
true and false Jordan
report
public opinion
trademark
