大学生参与休闲体育行为意向模式研究

Research on the Mode of Intention of College Students' Participating in Leisure Sports

探讨影响大学生参与休闲体育行为意向的因素,采用问卷调研法对354名大学生进行测量,将影响大学生参与休闲体育的因素,运用计划行为理论与线性结构方程式统计分析,找出影响大学生参与休闲体育行为意向构面的影响力度。实证结果:态度、主观规范和知觉行为控制对行为意向有直接的显著影响,可以解释其参与休闲体育行为意向的0.37;情感性信念和工具性信念对态度有显著影响,可以解释其参与休闲体育态度的0.22;主体群和次体群对主观规范有显著影响,可以解释其参与休闲体育主观规范的0.35;便利条件和自我能力对知觉行为控制有显著影响,可以解释其参与休闲体育知觉行为控制的0.68。研究提出了提高大学生参与休闲体育的行为意向策略。

[Objective] to discuss on the factors influencing the participation in leisure sports behavior of college students. [Methods] 354 students are measured by questionnaire research methods, the theory of planned behavior and linear structural equations are used to the statistical analysis of the factors influencing the participation in leisure sports of coUege students. [Results] attitude, subjective norm and perceived behavioral control has direct and significant effect on the behavior intention, can explain 0.37% of its intention to participate in leisure sports behavior; emotional faith and tools faith has significantly effect on attitude, can explain 0.22% of their participation in leisure sports attitude; main group and second group has significantly effect on subjective norm, can explain 0.35% of their participation in leisure sports subjective norms; facilitate conditions and self-capacity has significantly effect on perceived behavioral control, Can explain 0.68% of their participation in leisure sports perceived behavior control. This paper puts forwards strategy of enhancing students＇ participation in leisure sports behavior.