论四合院文化传播与艺术衍生品开发

Cultural Communication and Art Products Development of Traditional Chinese Courtyard

北京作为历朝古都和我国的政治文化中心,散发着无穷的历史文化魅力,四合院在其中占有举足轻重的地位。四合院艺术—以四合院为内容载体的各种艺术形态总称,不仅具有文化研究价值,更具有极大经济价值。本文主要从北京的城市文化魅力角度研究四合院艺术在打造北京城市文化品牌方面所起到的重要作用,同时就如何利用艺术衍生品从而更好地开发利用四合院这一艺术实体进行了分析。

Traditional Chinese courtyard is one of the key elements of Beijing, which is not only the cultural centre of nowadays but also ancient capital of the past dynasties. The art of Chinese courtyard illustrates both significant cultural study and underlying economic value. The main study, from the perspective of Beijing＇s city cultural attractions, is the important role of traditional Chinese courtyard of shaping Beijing＇s cultural spirit. How to use traditional Chinese courtyard elements to develop art products is also analyzed in the paper