科技期刊编辑人员如何树立市场意识

How Sci-tech Periodicals Editors Build up Market Awareness

随着当前中国科技期刊改革进入关键时期,面对增长方式转变和数字化浪潮冲击等发展环境,该文主要以分析《空间碎片研究与应用》刊物的办刊情况为基础,提出科技期刊编辑人员应通过了解所出版产品服务的读者市场、竞争状况以及不同产品间的关系,密切关注所出版产品的市场反应,了解和掌握所出版产品的优劣势,通过办刊理念形成、建立品牌意识,最终树立按市场需求变化谋划产品出版、按市场规律谋求产品发展的市场意识,从而获得产品的长期可持续发展。

Accompanying China Sci-tech periodicals reform entering into the key stages, facing the Change of the economic increase mode and the impact of digital publication,the Sci--tech periodicals editors were advised to deeply understand the reader market,competition status and the relationship between different products mainly based on the analysis of the periodical of Space Debris Research and Application as a case,then focus on the market response of own publishing product knowing the strengths and weakness well,form the periodicals publication idea timely,set up brand awareness,finally build up market awareness that contrives the products publication according the readers＇ need and explore the product development in conformity to market rules,eventually gain the long term sustainable development of their own products.