面向21世纪中国石油石化企业的营销战略

Chinese Petroleum and Petrochemical Enterprises Marketing Strategy Facing 21st Century

分析了中国石油石化企业在新世纪所面临的市场营销环境 ;提出了石油石化企业面向 2 1世纪的营销战略 :以消费者需求为中心的营销战略思想、品牌营销战略、分销渠道营销战略、营销联盟战略。

The article analyses the marketing environment of markets that Chinese petroleum and petrochemical enterprises face in the new century; proposes the marketing strategies for petroleum and petrochemical enterprises facing the 21st century:the marketing strategy centering on the demand of consumers, brand marketing strategy, distributional channel strategy, marketing alliance strategy, as well as E commerce strategy.