有线数字电视用户停机现象成因与对策

Cable Digital TV User Stop Using Reason and Countermeasure

用户停机加剧是当前影响国内有线数字电视企业运营的一个重要问题。从有线数字电视用户在用率的数据分析入手,分析了影响在用率变化的基本因素,掌握了有线数字电视用户停机变化规律,开展实地调查,摸清了受房屋空置、外围政策变化、业务竞争和自身CAS管理系统缺陷造成的停机事实,并由此提出通过加强内容和产品的优化、完善网络技术、善用市场规则和利用国家政策等方法提升用户在用率,降低用户停机率。

Abstract ：More and more users stop using is an important problem to influence the domestic digital cable tele- vision business. This article from the cable digital TV user data analysis, analyzes the factors of users to stop, the cable digital TV users stopping rules, survey, find out the facts caused by stopping housing idle, peripher- al policy changes, business competition and its Conditional Access System. And then put forward by strengthe- ning content optimization of products, perfect network technology, make good use of market rules and so on to improve user fee ratio, reduce the user downtime.