农产品宅配送模式的竞争优势及营销策略

Competitive Advantage and Marketing Strategy of Agricultural Produce Home Delivery Mode

介绍了我国农产品流通模式的现状,指出在我国农产品流通市场上产批模式独大、多元竞争的格局中,农产品宅配送模式因其渠道短、信息灵活、品牌形象易于塑造等优点而具竞争力,最后提出农产品宅配送模式的一系列营销策略,使这一模式的优势得以充分发挥。

In this paper, we introduced the current status of the agricultural produce circulation modes in China, pointed out the strength and competitive points of the agricultural produce home delivery mode in this respect, and at the end, proposed a series of marketing strategies for the agricultural produce home delivery mode to give it a bigger competitive edge.