摘要
介绍了绿色物流和绿色营销的概念,并分析了两者之间的互动关系,在此基础上,提出绿色物流下绿色营销的策略,以期构建和完善绿色物流体系和绿色营销体系,实现企业的长足发展。
In this paper, we introduced the concept of green logistics and green marketing and analyzed the interactive relationship between the two, on the basis of which, the green logistics system and green marketing system would be established and improved.
出处
《物流技术》
北大核心
2014年第3期25-26,46,共3页
Logistics Technology
基金
吉林省教育厅"十二五"社会科学研究资助项目(2011第85号)
关键词
绿色物流
绿色营销
互动
策略创新
green logistics
green marketing
interaction
strategic innovation
