基于品牌运营的生鲜农产品物流经营模式创新

Innovation of Fresh Farm Produce Logistics Business Mode Based on Brand Operation

在回顾已有农产品物流经营模式研究理论的基础上,以产业链和资源整合思想为指导,提出了一个以品牌公司为核心的生鲜农产品物流经营模式,构建了该经营模式的运作模型,明确了各主体的职能分工,并探讨了该模式的运行机制。

In this paper, on the basis of a review of the available theories of the modes of the product logistics business and under the guidance of the ideas of industrial chain and resources integration, we proposed a fresh farm produce logistics business mode centered on brand companies, built the operational model of the mode which clarified the functions of the agents therein, and at the end, discussed its operational mechanism.