国外液态奶进入中国市场的原因及潜在影响分析

Analysis of the causes of foreign liquid milk entering the Chinese market and its potential impacts

2010年开始国外液态奶开始快速进入中国市场,其进口量呈现急速增长的趋势,在分析其原因的基础上,指出洋牛奶的迅速进入打破了中国牛奶市场的原有格局,国内奶企应予以关注并在自身安全标准体系的建设、国产牛奶的关键宣传卖点、产业链条的安全建设以及持续的价格竞争策略等方面予以应对。

The foreign liquid milk has increasingly rapidly entered into the Chinese market since 2010. Now the foreign milk brands are increasing and their imports are also growing. Based on analysis of its causes, it is elaborated that foreign milk has quickly stirred the original pattern of the Chinese liquid milk market. The author believes that the domestic corporations should be concerned about this situation, pay more attention to the safety standard system, the key seRing points of publicity, safety construction of the industrial chain, the cousumem＇ drinking habits and sustained competitive price strategy, and adopt corresponding coping measures vositivelv.