先进典型宣传的时代困境及其出路

Models Publicity: Problems and Solutions

典型宣传作为我党政治工作中一道独特的实践图景,其承载着巨大的时代意涵:一方面它是引领人民群众发展进步的"助推器"与"方向盘",另一方面则是展现正面形象与弘扬社会主旋律的"重要窗口"。在多元价值并存的时代,典型宣传面临着巨大的冲击与挑战,其中既有社会大环境影响,更有宣传主体自身的原因。因此,维护典型人物宣传的严肃性与可信性,提升宣传内容的可读性与生动性,关注受众群体的心理感受和加强不同媒体间的通力合作,是提升先进典型宣传效果的实践路径。

Models publicity is a unique picture of political work in CPC and it is endowed with quite a few connotations in our time. It is regarded as a ＂booster＂ and ＂steering wheel guiding the ordinary; meanwhile it is a ＂window＂ of a good image . In the information-oriented era, the report has much room for improvement in terms of model image, report content ,subjects＇ psychology and communication of medias.