构建立体化医药营销实践教学体系的探讨

Construction of the Three-dimensional Pharmaceutical Marketing Practice Teaching System

医药营销的特点决定了开展实践教学的必要性。为了构建立体化医药营销实践教学体系,应该整合校内外教育资源,综合性地开展案例教学、专业实训教学、电脑软件模拟营销实训、创新创业训练及校外实习等。为了保障实践教学体系的顺利运行,还要做好教材编写、教师队伍建设和实习基地建设等工作。

The characteristics of pharmaceutical marketing deter-mine the necessity to carry out the practice of teaching. In order to construct the three-dimensional pharmaceutical marketing practice teaching system, we should integrate internal and exter-nal educational resources to carry out a comprehensive case teaching, professional training teaching, computer software simu-lation marketing training, innovation and entrepreneurship train-ing and off-campus internships. In order to ensure the smooth running of the practice teaching system, teaching materials com-pilation, teaching staff building and training base construction should also be well implemented.