吉林省居民对人寿保险的需求调查及分析研究——基于“保险准客户回访”问卷的数据

Investigation and Analysis on the Resident's Demand for Life Insurance in Jilin Province:Based on Questionnaire Statistics of "A Return Visit Insurance for Quasi Customers"

通过对吉林省九个地级城市的保险公司准客户进行回访,收集到千余份调查问卷数据,通过对调查数据的分析,我们试图找到在新形势下吉林省居民对人寿保险的需求情况。利用分类取样方法,将项目分为理财需求、认知程度、购买偏好、购买需求、行业认知和因素分析六大项,最后得出吉林省居民对人寿保险的需求情况以及对保险行业的启示。

The questionnaire pay a return visit for many insurance company customers which covers nine prefecture level city of Jilin province, has collected more than 1000 questionnaires data. Through the analysis of questionnaires data, this paper hopes to find the demand of residents in Jilin for life insurance in the new circumstance. This paper classifies six items： financial demand, cognition, buying preferences, purchase demand, industry awareness and factor analysis, finally draws an conclusion about the demand for life insurance of residents and enlightenment of insurance industry.