基于信息熵的城乡居民国内旅游消费结构演变研究

Study on the evolvement of domestic tourist consumption structure of urban and rural residents based on information entropy in China

采用2001—2010年旅游消费抽样调查数据,对中国城乡居民国内旅游消费结构信息熵进行动态分析.结果表明,中国城镇居民旅游消费结构信息熵呈先增长、后下降的趋势;农村居民旅游消费结构信息熵相对较低并呈持续下降的趋势,信息熵变化趋势与城乡居民收入增长相关.在分析信息熵演变特征及其原因的基础上,对中国旅游消费结构升级潜力进行展望,为旅游市场开拓提供思路和依据.

This article analyses the information entropy of domestic tourist consumption structure of ur- ban and rural residents by means of information entropy according to the data of tourist consumption sampling from 2001 to 2010. The results show that the information entropy of tourist consumption struc- ture of urban residents increases first and then decreases, while that of the rural residents reducing constantly, relatively lower than that of urban residents, decreases constantly, which indicates that the evolvement trend is consistent with the rise in residents income. Based on the analysis of evolvement character and its reason, this paper looks into the future of the upgrade potential of tourist consumption structure to provide ideas and basis for tourism marketing.