摘要
对服务类产品网络团购行为的影响因素进行研究,以2011年窝窝团成都、重庆、武汉、长沙4个站点的餐饮类产品的网络团购作为样本,利用SPSS16.0来分析价格因素、便利性因素、品质性因素、安全性因素、地区收入水平、产品价值属性等因素对网络团购产品成交额的影响.
This study investigated the factors affecting the behavior of service product＇ s online group buying. Using SPSS16. O, the annual food and beverage products of four wowo group＇ s network＇ s group purchase sites in Chengdu, Chongqing, Wuhan, and Changsha in 2011 were talcen as samples to analyze the effect of price, convenience, quality, safety, region, income level, and the product val- ue attribute on volume of transaction of online group-buying products.
出处
《河南农业大学学报》
CAS
CSCD
北大核心
2014年第2期249-254,共6页
Journal of Henan Agricultural University
关键词
网络团购
产品特征
成交额
online group-buying
product features
volume of transaction
