突发公共事件背景下的有效政府沟通与政府公信力——一个新的分析框架

Effective Government Communication and Government Credibility in the Perspective of Public Emergencies: A New Analysis Framework

随着当前我国城镇化与工业化进程加快推进,经济与社会转型过程中长期累积的问题与矛盾集中反映,造成了近年来各类突发公共事件频仍出现。各地方政府应对和处理突发公共事件的经验教训表明,有效政府沟通是维护政府公信力、妥善解决突发公共事件的前提基础。本文以突发公共事件为切入口,构建了一个有效政府沟通与政府公信力之间的关系模型和新分析框架,即一个以政府诚信为中介变量、以政府沟通为前因变量的关系模型,提出了应对和处理突发公共事件时有效政府沟通的五个维度(及时性、准确性、透明性、参与度、回应度),并进一步提出了有效政府沟通有利于提高公众对政府的信任以及政府公信力的五个假设。

With China's current urbanization and industrialization accelerating,the accumulated problems and contradictions exposed during the economic and social transformation have resulted in each kind of public emergencies occur frequently. The lessons from local governments to respond to and deal with public emergencies suggest that effective government communication is the key and foundation for maintaining government credibility and solving public emergencies well. This article provides a new relational model and analysis framework for the relationships between effective government communication and its credibility with the entry point of public emergencies,namely,builds a relational model with government credibility as the mediated variable and government communication as the antecedent variable,proposes five dimensions( timeliness,accuracy,transparency,participation,responsiveness) of effective communication to deal with public emergencies well,and furthermore puts forward five hypothesis about effective government communication contributes to improve the public trust on government and government credibility.