基于市场经济背景的煤矿企业营销策略分析

Analysis of Marketing Strategy of Coal Enterprises Based on Background of Market Economy

我国的市场经济在探索中不断发展与前进,受到世界大环境的影响,为了确保煤炭企业营销策略的准确性,必须倚仗政府的宏观调控,做出最合理化、最系统化的决断。企业的生存需要以整个市场的经济情况作为背景,鉴于此,煤炭企业必然要尽可能的增强内部核心竞争实力,赢得可持续发展的空间。针对煤炭企业的营销策略以市场经济为落脚点进行深入探讨和分析。

The market economy of our country is developing in the exploration and progress, influenced by the world environment, in order to ensure the accuracy of the marketing strategy of coal enterprises, must rely on the government’s macroeconomic regulation and control, to make the most reasonable, most systematic decision. The survival of enterprises need to the economic situation of the market as the background, in view of this, the coal enterprises must as far as possible to enhance internal core competitiveness, win the sustainable development space. Marketing strategies for the coal enterprises in the market economy depth discussion and analysis for the end result.