利基企业的商业生态系统战略决策模型研究

Research on the Strategic Decision Model of Niches in Business Ecosystems

已有的研究对骨干企业的商业生态系统理论进行了比较深入的讨论,利基企业是生态系统中的大众和价值创造主体,研究其商业生态系统战略不仅具有重要的理论价值,同时也有助于提高初创企业的创业成功率,从而激活国民经济的活力。本文识别出利基企业在商业生态系统中面临着随整个系统灭亡、被核心企业捕食和与其它利基者竞争3种挑战,提出以商业生态系统和生态位评估为基础的利基企业商业生态系统战略决策模型。

Previous studies on business ecosystems have put massive attention to keystones . Niches are mass and main value creators in the ecosystems , so studying its business ecosystem strategy not only has important theoretical value , but also helps improve the success rate of entrepreneurship and activate the prosperity of the national economy . This paper identifies that niches are facing risk of death with the entire system , being preyed by core business and competition with other niches . Based on the assessments of business ecosystems and positions , a strategic decisions model in the context of business ecosystems was recommended .