企业战略性声誉管理初探
摘要
作为竞争优势的主要来源,如何提升企业的声誉日益成为企业关注的焦点之一。文中探讨了企业战略性声誉管理的内涵及其理论基础,进而构建了企业战略性声誉管理的过程模型。
出处
《人力资源管理》
2014年第5期143-144,共2页
Human Resource Management
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