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基于结构方程模型的顾客细分

Customer segmentation based on the REBUS-PLS method
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摘要 文章介绍了基于结构方程模型的REBUS-PLS分类方法,该方法是结构方程模型中专用于分类的比较新的方法。作者用此方法对S银行顾客分类,结果显示这种顾客细分方法行之有效。 This paper introduce REBUS_PLS to the customer segmentation .REBUS_PLS is a totally new method based on the Structural Equation Modeling to find out the differences between people.It shows excellent effects when using this method to solve the customer segmentation problem in S bank.
作者 于伟杰
机构地区 天津大学管理与经济学部
出处 《电子设计工程》 2014年第7期8-11,共4页 Electronic Design Engineering
基金 国家自然科学基金资助项目(70672027)
关键词 顾客细分 结构方程模型 满意度 customer segmentation REBUS-PLS satisfaction
分类号 TN-9 [电子电信]
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参考文献7

  • 1I Hahn C,Johnson M, Herrmann A,Huber F.Capturing customer heterogeneity using a finite mixture PLS approach [J]. Schmalenbach Business Review 2002,54(3):243-269.
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  • 3林盛,刘金兰,韩文秀.基于PLS-结构方程的顾客满意度评价方法[J].系统工程学报,2005,20(6):653-656. 被引量：47
  • 4Ringle C M,Wende S,Will A.Finite mixture partial least squares analysis:Methodology and numerical examples[C]//In Esposito Vinzi V (Eds.),Handbook of partial least squares:Concepts, methods and applications in marketing and related fields- forthcoming,Berlin et al: Springer,2007.
  • 5Squillacciotti S.Prediction oriented classification in PLS Path Modelling [C]//In:Proeeedings of the PLS'05 International Symposium, 2005:499-506.Aluja T, Esposito Vinzi V(Eds.),SPAD Test &Go.
  • 6Squillacciotti S,Trinchera L,and Esposito Vinzi V.PLS Typological Path Modeling:a model-based approach to classification[C]//In: Electronic Proceedings of the Workshop on Knowledge Extraction and Modeling (KNEMO),Esposito Vinzi V,Lauro C, Braverman A (Eds),2006.
  • 7Trinchera L, Squillacciotti S,Esposito Vinzi V and Tenenhaus M. PLS path modeling in presence of a group structure: REBUS- PLS,a new response-based approach[C]//In:Proceedings of the PLS'07 International Symposium,2007:79-82.Martens H,Naes T(Eds),Matforsk, As,Norway.

二级参考文献4

  • 1Anderson E W,Fornel C,Lehmann D R.Customer satisfaction,market share and profitability:Findings from sweden[J].J.Marketing,1994.58:53-66.
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共引文献46

电子设计工程
2014年 第7期

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