摘要
随着互联网的普及,电子商务这种商业模式正显示出极大的优越性。服装作为网上销售量最大的商品,侧重于合身性、面料的质感和触感以及整体的外形效果。然而,现实中的网上二维展示机制并未全面地呈现出上述服装特性。研究了纺织服装电子商务系统的功能实现,将其划为3个功能模块,即网上服装虚拟展示系统、网上虚拟试衣系统和网上定制系统,为构建长三角地区的服装电子商务营销公共平台提供支撑,推动数字化服装的实际应用和商业化运行。
With the popularity of the internet, e-business mode is showing its great advantages. As the largest online sales of product, clothing mnst be characterized in good fitness of human body, fine fabric touch and better overall shape effect. Previous online display mechanism based on two-dimensional technology can not meet the aboves. In this paper is studied the realization of the functions of the apparel e-business system through designated it as three functional modules, namely the online clothing virtual exhibition system, online virtual fitting system and the online ordering system, aimming at building a public apparel e-business marketing platform for Yangtze River Delta region and promoting the practical application of digital fashion and commercial operation.
出处
《上海纺织科技》
北大核心
2014年第4期57-60,共4页
Shanghai Textile Science & Technology
基金
上海市教委科研创新重点项目(13ZS173)
上海市科学技术委员会资助项目(11510501600)
上海工程技术大学研究生创新项目(13KY0901)(A-0903-13-01112)
关键词
数字化
服装
虚拟展示
网络定制
虚拟试衣
digital
garment
virtual exhibition
networks customization
virtual fitting
